How can this man sell an umbrella for thousands of euro?

Michel Heurtault and his ‘Proust’ umbrella. EASILY BROKEN AND frequently lost, the humble umbrella is not usually seen as a luxury item. But for Frenchman Michel Heurtault, whose creations can sell for thousands of euro, that is just what they are. The 48-year-old artisan uses the...
How can this man sell an umbrella for thousands of euro?